Tell Your Story


The CrowdJustice Team

posted on 24 Feb 2016

Using your personal perspective to show why the case is important helps people relate to your story

Introduce yourself and your case

Explaining who you are, why you’re raising money, and what your case means all serves to humanize your story. Try to identify the interesting aspects of your circumstance that will help people relate to your situation – depending on the case, people might want to know more about where you live, your occupation, how your family might be impacted, etc. The goal is to show yourself as a real person, not a case page.

Show and tell

Strong visuals of people or places are important. If your case relates to a family, images of the family can help drive the point home. If you’re fighting a real estate transaction, including a picture of the land in question might make the difference in someone understanding what might otherwise come across an abstract financial dealing. Here’s an example of a page that did a great job of using imagery.

The legal process

People who are considering supporting your case are (at least somewhat) interested in the legal system and the way it impacts normal people. You shouldn’t shy away from providing some of the high points about the legal details impacting your case. Has the case been heard in court? To what legal purpose will the crowdfunded money be used? Especially because they won’t necessarily receive a tangible reward from giving to your case, people appreciate being able to draw a connection between their giving and your ability to pursue specific legal avenues. By highlighting costs related to an upcoming hearing or filing, people see their donation in more concrete terms and may be more likely to support your case.

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