Setting your target


The CrowdJustice Team

posted on 29 Feb 2016

From launch, CrowdJustice cases display an initial funding target to show supporters how much money needs to be raised. This initial funding target is all-or-nothing – if you don't hit it within 30 days you won't receive any money from your supporters. If you're successful in hitting your initial target all additional funds raised will contribute toward your stretch target.

A few things to keep in mind when setting your targets:

You have 30 days

With roughly one month to hit your initial funding target it's important to set a realistic goal. You may want to speak with your lawyer about the expected costs of the case. It can be effective to be transparent about specific legal costs for which you’re crowdfunding – for instance, if you highlight the estimated costs of an expert witness or necessary travel, people understand the real-life factors impacting your case and may be more inclined to support it.

Stretch targets: Think BIG but be clear

Your case collect all of the funds pledged during the stretch goal period. While your stretch goal should be ambitious (since there’s nothing to lose), you should continue to be clear about what the money in the stretch goal will be used for.

Pro tip: You can use our target calculator to estimate out how many supporters you need to hit your target. The target calculator is a part of your case editor (available here once you create a case).

The average CrowdJustice backer pledges $45 (about £35 in the UK). So for every thousand dollars you want to raise, you need about 22 supporters.

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